Frostiball Extended & Reimagined
Downtown Gala is Now Also the Premier Benefit for the Arts in Madison; After Party Added
Frostiball 2015 is now downtown’s premier benefit for the arts.
This is the first year Overture Center is presenting the annual gala, in partnership with Downtown Madison, Inc. It’s set for Saturday, January 31 and will no longer end at midnight. Stay for the all-new After Party from 11 p.m. – 2 a.m.!
Proceeds from the event will benefit more than a dozen Overture Center programs that engage more than 220,000 people each year in the arts through free performances, subsidized tickets and a wide variety of educational experiences.
“This is a perfect opportunity to support the arts in Madison and enjoy a spectacular night downtown,” says Overture Center CEO Ted DeDee. “It’ll have all the class and sophistication it’s had for the last 28 years, with some exciting additions and a new purpose.”
The extended evening will feature two events in one: the main Gala, from 8 to 11 p.m., followed by the After Party from 11 p.m. to 2 a.m. The Gala will feature cirque performers, two live music stages and dance floor, while a DJ will provide entertainment for the After Party.
“It’s a thrill to take this next step with Frostiball,” said DMI president Susan Schmitz. “Overture has been a real boost for downtown, and they’ve worked to engage the entire community in the arts. I hope people will come out and support those efforts. Frostiball has been such a labor of love for so many years, and become a downtown institution. We’re grateful to partner with another downtown institution in Overture Center to celebrate everything we love about this community.”
“I can’t wait to go to my first Frostiball,” said Amy Collins, a Madison attorney at Stafford Rosenbaum. “I look forward to an amazing time and a great opportunity to network with other young professionals. I joined the Frostiball planning committee to help bring new people to the event, to include those like me who really enjoy the arts.”
“We definitely want to attract people who aren’t ready to call it a night at 11,” said DeDee.
Hors d’oeuvres, beer, wine and champagne are included; specialty cocktails and liquor will be available for purchase.
A live auction will offer packages including local food experiences, a stay at a Sonoma Valley winery, a Tony Awards preview weekend in New York and more.
Tickets are on sale now for $125 for the whole evening, or $75 for the After Party only. A limited number of reserved group tables are also available.
More details, including the names of the entertainers, will be released in the coming weeks.
Frostiball 2015 is made possible in part by generous contributions from: Adams Outdoor Advertising, BMO Harris Bank, Custer Financial Services/Lincoln Financial Advisors, First Business Financial Services, First Weber Group, Middleton Travel, Nedrebo’s Formal Wear, UW Credit Union, Whyte Hirschboeck Dudek SC, Wipfli CPAs and Consultants, Zendesk, Print Sponsor Think Ink and Design and Media Partner Madison Magazine
Sponsorships are available for local businesses, organizations and individuals. For details, please contact Elliott Veith at 608.258.4442 or firstname.lastname@example.org.